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2012 BABYWISE was honored by SME Magazine's 'SME 100 Award' as the fastest moving company.
2013 received Sin Chew Business Excellence Awards 2013.
2014 received NANYANG Siang Pau Golden Eagle Award.
Provide in house baby hair cut.
2012 BABYWISE was honored by SME Magazine's 'SME 100 Award' as the fastest moving company.
2013 received Sin Chew Business Excellence Awards 2013.
2014 received NANYANG Siang Pau Golden Eagle Award.
Provide in house baby hair cut.
2012 BABYWISE was honored by SME Magazine's 'SME 100 Award' as the fastest moving company.
2013 received Sin Chew Business Excellence Awards 2013.
2014 received NANYANG Siang Pau Golden Eagle Award.
Provide in house baby hair cut.
Why We're ALL PINK! : Behind the Scenes – Part 1



If you see a pink building, a pink shop, a pink truck, a pink T-shirt and etc., what’s the first thing that comes to your mind? That should be us, Babywise!


The pink story started during the establishing of Babywise. We selected numerous colours, such as black, grey, green, yellow, orange, and pink.


After some intensive research, we found out that black and grey are of the darkest colors which expresses a rather negative connotation, while green is associated with nature. Therefore, we narrowed it down to blue, pink, and orange.


We also took some consideration in our logo after the selection of colours. Our initial logo design was a cow, with the probability color of the cow will most likely be in black and white. But the colors would not suit our brand’s identity.


To be continue…




© COPY RIGHT 2012 BABYWISE.     ALL RIGHTS RESERVED
[Chinese] Sin Chew Daily (29th Apr 2010)
[Chinese] Sin Chew Daily (8th Jun 2010)
[Chinese] Sin Chew Daily (7th Sep 2012)
[Chinese] Sin Chew Daily (9th Oct 2013)
Star Special (3rd Jul 2010)
Star Metro (28th Aug 2012)